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To be among the best ten business schools in the Middle East region in business education, scientific research and community service.

- To provide high quality and innovative education in business administration in order to produce outstanding business graduates capable of shaping the future of business in the Kingdom of Saudi Arabia, in the context of Islamic values.

- To produce and support scientific research that contributes to the enrichment of knowledge and assists in achieving the college's vision.

- To contribute in developing the economy and the business community of the Kingdom of Saudi Arabia through the development of high quality applied studies, and provide consulting and professional services.

- To assist Taibah University perform its mission and achieve its vision.